We’d rather make one good diver than 10 average divers.

“We can do a better job if we do it ourselves.”

We’d been teaching for another dive shop and doing what almost every scuba instructor does. We taught big classes to people who ended up being “good enough to pass the course.” They didn’t look or feel great in the water, but they’d met the (minimum) standards. We were sick of doing things the same old way and getting marginal results.

We knew we could make better divers, divers who’d love diving as much as we do if we started our own company. So we did a little “back of the napkin” math over lunch and the result is today’s Viking Dives.